Hey, my name is James - I work in the service industry, and I'm sober.

Being sober isn't always easy. It's a journey filled with ups and downs, challenges, and unpredictable moments. Yet, it's undeniably rewarding. I carry my sobriety with me, day in and day out, and it's a fundamental part of who I am.

I created So Sober Crew with the intention of being more than just a brand; it's a community for like-minded individuals at every stage of their sobriety journey. Whether you're celebrating a decade of sobriety, starting anew with just a couple of days under your belt, or simply curious about what a sober lifestyle could offer, this is your haven.

On this website you’ll find resources that can help guide you, a space to connect with others who understand your journey, and of course, some awesome apparel to rock your sober identity.

So, join the Crew - where we celebrate every step of the journey because it's a testament to your resilience and commitment. Together, we'll make this journey stylish, supportive, and uniquely ours.